Leedy, Paul. D, and Ormrod, Jeanne E. (2001).  Practical 
Research: Planning and Design. (7th Ed.). Upper Saddle 
River, NJ: Merrill Prentice Hall.  
Pp. xx + 318
$55          ISBN 0-13-960360-3
 Reviewed by Marie Miller-Whitehead 
Tennessee Valley Educators for Excellence
July 29, 2001
It is difficult to argue with success.  Practical 
Research: Planning and Design has taken the buffet table 
approach: it provides an overview, compendium, and thesaurus 
of general principles of qualitative and quantitative 
research quite remarkable in breadth. Continuously in print 
since 1974, the seventh edition of Leedy and Ormrod's 
paperback research handbook has gone high-tech, now 
featuring a Companion Website online research tutorial 
designed by Dan Kaufman as well as a syllabus management 
system for professors. Following the precepts of programmed 
instruction, the new features provide additional distance 
learning capability to a book intended by its authors to be 
suitable for self-instruction  (Gagné, 1985; 
Gagné, Briggs, & Wager, 1992).  
 
The online 
ancillaries could prove more tempting to professors than 
their students, products of the information age and 
computerized classrooms, although the content may seem 
overly simplistic to experienced researchers seeking the 
theoretical, the arcane, or detailed and indepth analyses 
specific to their particular field of research such as 
social work, education, English literature, chemistry, or 
history. However, Practical Research is quite 
readable, and eminently suitable as a resource for the 
undeclared major seeking direction or for an introductory 
graduate or undergraduate course on the scientific method, 
providing a soupçon of examples ranging from 
accounting, cartography, history, international relations, 
and education to urban studies. Beginning researchers who 
wonder what they will be doing for the next 30 years in 
their chosen field of research may find some of the answers 
here. The text provides content analyses of parts from six 
different dissertations and while not a style manual the 
brief examples generally conform to either APA or  the 
Chicago Manual of Style.  Students who intend to submit 
formal research proposals would be well advised to obtain a 
copy of the appropriate style manual. 
 
The book is 
well organized into five sections: fundamentals, focusing 
the study, qualitative methodologies, quantitative 
methodologies, and preparation of the research report.  Each 
of the twelve chapters provides an overview of accepted 
standards and practices relative to the chapter topic, with 
step-by-step directions for its completion.  While the 
authors emphasize the use of electronic media, e-mail, and 
online database resources as organizational tools for 
research they do not omit discussion of the pencil and 
paper, note and bibliography card method for those who 
prefer or are limited to the more traditional approach.  
Each chapter contains visual organizers, suggestions for use 
of figures, graphs, and tables, brief examples of actual 
research and results, checklists, a project, at least one 
quiz, and concludes with a brief list of references to 
established authorities.  The layout is visually pleasing 
and computer prompts appear in appropriate places to direct 
the student to an online tutorial or class bulletin 
board.
 
The authors 
emphasize the importance of inquiry and familiarity with the 
data, suggesting that their data be organized in as many 
ways as possible to identify patterns that might lead to 
research questions and significant discoveries; however, 
several of the examples could lead the unwary student to 
make the assumption that cause and effect relationships 
exist in the data when this is unlikely to be true, for 
example a data set in which test scores are progressively 
higher according to alphabetical order of the students' 
names.  Therefore, each chapter should be read and studied 
carefully and visualized within the context of the preceding 
chapters. Although sections on content analysis and 
factorial designs are included, research questions related 
to more specialized qualitative and quantitative techniques 
might naturally lead to reading additional texts.
 
Research 
ethics, permissions, and protection of subjects are 
mentioned in this latest edition, albeit briefly, but an 
important area for most student researchers and their 
professors that receives little attention here is selecting 
and working with a faculty committee who will approve and 
direct the research, a step that generally precedes the IRB 
approval process (Cone & Foster, 1993; Sjoberg & Nett, 1968; 
Sproull, 1995). This is an area that should be addressed by 
the course professor as early as possible so that students 
will be aware of the importance of the role of student and 
faculty committee relationships in completion of a research 
program. 
 
References
 
Cone,  J. D., & Foster, S. L. (1993).  Dissertations and 
theses from start to finish: Psychology and related fields.  
Washington, D.C.: American Psychological 
Association. 
 
Gagné, R. M. (1985).  The conditions of 
learning. (4th Ed.).  New York: 
Holt, Rinehart, & Winston. 
 
Gagné, R., Briggs, L., & Wager, W.  (1992).  
Principles of instructional design.  Fort Worth: 
Harcourt, Brace, Jovanovich.  
 
Sjoberg, G., & Nett, R. (1968).  A methodology for 
social research.  New York: Harper. 
 
Sproull, N. (1995).  Handbook of research methods: A 
guide for practitioners and students in the social 
sciences.  Metuchen, NJ: Scarecrow Press. 
 
About the Reviewer 
 
Marie Miller-Whitehead, Ph.D. 
Director 
Tennessee Valley Educators for Excellence 
TVEE.ORG 
P.O.  Box 2882 
Muscle Shoals, AL 35662 
 
Research interests include program evaluation and research, 
school district accountability indicators, computer assisted 
learning, educational politics and policy, educational 
equity for minorities and underserved populations.
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