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Bess, James. (Ed.). (1996). Teaching well and liking it: Motivating faculty to teach effectively. Reviewed by Jim Vander Putten, University of Arkansas-Little Rock

 

Bess, James. (Ed.). (1996). Teaching well and liking it: Motivating faculty to teach effectively. Baltimore, MD: Johns Hopkins University Press.

Pp. ix + 448
$42.95(Cloth)     ISBN 0-8018-5364-8

Reviewed by Jim Vander Putten
University of Arkansas-Little Rock

August 18, 2004

One measure of a good book is its ability to stand the test of time. Although published in 1997, James Bess’ edited volume ‘Teaching Well and Liking It’ continues to maintain its relevance for students, faculty, and academic leaders who are interested in the motivational aspects of high-quality instruction in higher and postsecondary education.

An underlying premise of the book is that motivation is a legitimate psychological construct, and investigating motivations for teaching will lead to deeper levels of understanding that can tangibly affect the lives of faculty and their students. As Bess identifies in the Introduction, “In tasks requiring successive, unique qualitative judgments, as in teaching and research, unmotivated persons perform less well over the long run than do motivated ones.” (p. x)

The title’s suffix, ‘Motivating Faculty to Teach Effectively’ provides additional description of the book’s content that focuses predominantly on a variety of applications of motivational theory to the practice of teaching from a number of perspectives. Twenty-one chapters are organized into six parts of the book that generally follow the intuitive ‘internal-external-organizational’ approach to discussing these issues in a comprehensive and effective manner.

Part I: Approaches to Studying the Motivation to Teach

The first section of the book is comprised of three chapters that serve to provide a broad foundation of motivation to lay the foundation for the rest of the book. One strength of the book is immediately apparent; Walker and Symons begin Chapter 1: ‘The Meaning of Human Motivation’ with two illustrative and contrasting case studies of faculty and their approaches to teaching an introductory Physics course. One is the stereotypical senior faculty member who lectures from yellowed notes and bores students, while the other uses innovative teachings methods. McKeachie’s Chapter 2: ‘Wanting to Be a Good Teacher: What Have We Learned to Date?’ also begins with two case studies of faculty that encompass a broader array of personal and professional roles. This chapter also provides a useful review of the previous research literature on faculty motivations and values, as well as the various motivations over the course of the faculty career. In the final foundation chapter, Glazer provides some important different perspectives in Chapter 3: ‘Beyond Male Theory: A Feminist Perspective on Teaching Motivation.’ This chapter provides a thorough historical overview of research that has begun to intersect feminism and motivation theory within the past 30 years. To illustrate, Glazer wrote,

Women approach teaching from different perspectives than their male colleagues, but they are not a monolithic group. Their motivation to teach, their socialization to the profession, the dual reward systems that sustain them, and their interactions with students derive from their gendered experiences. (p. 49)

In summary, these chapters establish a useful overview of faculty motivations to teach, and serve as an excellent resource for scholars to survey the previous literature in preparation for their own teaching and research in this area.

Part II: Theories of Internal Motivation to Teach

The second section of the book offers two chapters on internal motivations for faculty. Deci, Kasser, and Ryan’s Chapter 4: ‘Self-Determined Teaching: Opportunities and Obstacles’ uses Self-Determination theory and the inherent intrinsic and extrinsic aspects as means to provide incentives for faculty to aspire to high-quality teaching. They summarized,

The motivational bases for professors’ feeling autonomous and committed in their teaching are intrinsic motivation and integrated extrinsic motivation. Being intrinsically motivated to teach means being interested in teaching and finding it spontaneously satisfying; being autonomously extrinsically motivated means involving oneself fully in the activity because of having internalized and integrated the importance of the activity. (p. 69)

Relying heavily on his own previous work, Csikszentmihalyi’s Chapter 5: ‘Intrinsic Motivation and Effective Teaching: A Flow Analysis’ is an effective complement to the preceding chapter. His discussion of a series of conditions for learning sets the stage for subsequent chapters that describe instructional techniques to transform teaching into a flow activity. By its very nature, faculty work has a high degree of autonomy and the preparation for teaching is often a solitary task. As a result, the focus on intrinsic faculty needs in these chapters is particularly relevant for identifying ways in which faculty can derive optimum enjoyment from the teaching and learning process.

Part III: Theories of External Motivation to Teach

The third section of the book includes three chapters that address well-known external motivation theories. Nord’s Chapter 6: ‘Behavior Modification in a Loosely Coupled System of Higher Education’ uses Weick’s (1976) term loosely coupled as a context for describing a behavioral modification approach that university administrators can adopt to promote effective teaching. This is the only chapter that addresses administrators, and contextualizes the influences of several factors, including organizational climate, communication processes, and rituals and ceremonies. The second external motivation theory is detailed in Mowday and Nam’s Chapter 7: ‘Expectancy Theory Approaches to Faculty Motivation.’ Set in the context of corporate restructuring and higher education retrenchment of the mid-1990s, the authors discuss in plain terms faculty beliefs that certain outcomes are likely to result from the accomplishment of certain tasks. Finally, Chapter 8: ‘Implications of Goal-Setting Theory for Faculty Motivation’ by Latham, Daghighi, and Locke analyze goal mechanisms and process and outcome goals as applied to institutional partnership programs managed by academic deans. The authors stated,

The challenge for a dean is how to motivate faculty to participate in such partnerships in a manner that achieves an integrated program approach and one that leads to the attainment of both the school’s and the client’s goals as well as the faculty member’s objectives. Through the application of goal-setting theory to the development process of partnership education programs, the satisfactory delivery of such programs can lead to feelings of accomplishment and recognition among faculty (p. 136).

Part IV: Organizational Conditions as Motivators

The fourth section of the book is the largest, and is comprised of six chapters that focus on various organizational influences on motivation to teach. In Chapter 9: ‘Organizational Cultures and Faculty Motivation,’ Beyer reviews the general features of organizational cultures, and discusses both organization-wide cultures (e.g., Cultural leadership) and sub-cultures within an organization (e.g., faculty, students, and administrators). Next, Hall and Bazerman’s Chapter 10: ‘Organization Design and Job Characteristics’ implements the case study approach first used in Part I of the book, and compares levels of faculty motivation to teach that are exemplified by the Harvard Business School (higher faculty motivation to teach) and the Graduate School of Industrial Administration at Carnegie-Mellon University (lower faculty motivation to teach). One chapter of this book, which has become somewhat dated since being published in 1997 is Dunlap’s Chapter 11: ‘Technology and Teaching Motivation.’ While some content in this chapter is still applicable (e.g., faculty early adopters and late adopters of technology), the widespread implementation of online courses and emergence of virtual universities in higher education have much broader implications for faculty motivation to teach than the issues presented here.

Continuing the disciplinary focus on Business, Hunt and Ropo’s Chapter 12: ‘Leadership and Faculty Motivation’ uses the scenario of developing a new Master’s-level curriculum concentration in Management as the frame of reference for articulating a specific form of motivation the authors refer to as ‘systems motivation.’ Shifting to a focus on the internal constituency of students, Smith discusses a series of important factors in Chapter 13: ‘Student Diversity: Challenge and Potential for Faculty Motivation.’ She identifies four dimensions of diversity (Representation, Campus Climate, Educational purpose, and Organizational/Educational transformation) but only briefly touches on an aspect of student diversity that deserves much more attention: student academic preparation. With the increasing calls for accountability in higher and postsecondary education from external stakeholders, Stumpf and Rindova’s Chapter 14: ‘Assessment and Evaluation Techniques’ is a necessary part of any discussion of high quality instruction. They make an important assertion early in this chapter,

A common criticism of teaching evaluation is, “How could someone else…using standardized measures and methods or observing a small portion of what I do make an accurate and useful evaluation of my performance? I am unique in what I do. I am the expert.” If you accept this as a representative faculty member reaction to teaching evaluations, then the motivational potential of many assessment and evaluation methods is severely limited. (p. 269)

The authors discuss motivations for assessment and evaluation of teaching, debunk a series of myths surrounding assessment and evaluation, and conclude with a useful research agenda for assessment and evaluation.

Part V: Systemwide Conditions

As noted by the title, this section of the book takes a step back to examine the big picture of faculty motivation for teaching. In Chapter 15: ‘The Influence of Faculty Backgrounds on the Motivation to Teach,’ Stetar and Finkelstein provide a series of useful statistical snapshots of faculty background characteristics (e.g., parental education and occupation, faculty religious origins, race and gender) taken from a number of quantitative national research studies dating back to the late 1960s. In a chapter that complements Stetar and Finkelstein’s work, Blackburn’s Chapter 16: ‘Career Phases and Their Effect on Faculty Motivation’ uses adult development theory as a backdrop to review research on faculty motivation for administrative duties and for research productivity. The conceptual framework from his work with Jan Lawrence (Blackburn & Lawrence, 1995) is also used as a framework to analyze the influence of faculty career stages on motivation for various faculty roles. Finnegan’s Chapter 17: ‘The Academic Marketplace and the Motivation to Teach’ thoroughly reviews the existing literature on the academic labor market as it relates to faculty motivation to teach, and uses the constructs of institutional prestige and hierarchy to provide valuable insights into patterns of stratification in higher education. She observed,

By exclusively studying and thereby promoting the prestige-sorting mechanisms of the labor market as well as comparative rates of productivity across the sectors, we have disregarded, and often times dismissed, a significant proportion of the profession who receive their primary intrinsic rewards from and are motivated by their interaction with and ability to engage students inside and outside the classroom. (p. 356)

For the purposes of Chapter 18: ‘Public Policy and Faculty Motivation,’ Schuster defined public policy as ‘… the domain of governmental activity; or, more precisely, the actions taken by legislative and executive bodies, as well as by regulatory and advisory bodies, which influence higher education.’ (p. 362) This definition is useful in understanding the chapter’s historical review of public policy’s effect on teaching, as well as the discussion of the future environment for teaching. The final chapter in this section of the book is Trow’s Chapter 19: ‘The Politics of Motivation: A Comparative Perspective’ that brings an international perspective to the issues. The author applies the concept of managerialism to British higher education both before and after the Margaret Thatcher administration, and advances an interesting typology of orientations to teaching that focuses on Knowledge (creating or transmitting) and Orientation (toward subject or student).

Part VI: Summary

The final section of the book brings issues related to faculty motivation for teaching ‘back to the campus.’ In Chapter 20: ‘Fostering Faculty Motivation to Teach: Approaches to Faculty Development,’ Menges focuses on programmatic support for faculty motivation for teaching and critiques three perspectives on faculty development programs; the institutional perspective, the teaching center perspective, and the faculty perspective. Three scenarios are included that depict different approaches to faculty development, and each focuses on a specific institutional type: comprehensive university, liberal arts college, and research university. This is the first treatment of institutional type influences on faculty motivation to teach in the book, and these scenarios are useful illustrations for readers who may be less familiar with the implications of Carnegie Classification types for teaching. The book’s editor, James Bess closes with Chapter 21: ‘The Motivation to Teach: Perennial Conundrums’ and provides a number of thought-provoking ideas for further consideration. Public opinion of college teaching has been critical, and underscores the author’s rationale for studying the motivation to teach. In addition, he touches on institutional culture for teaching and the faculty role, and raises the question, “Is teaching a “Profession”?” Many authors have observed that teaching is a local, rather than global, activity, and Bess articulates that effectively:

The most profound difficulty in professionalizing teaching in higher education is that most of the rewards of teaching are intrinsic while a significant amount of the rewards of research are extrinsic – for example, recognition of colleagues. In societies in which the status of occupations and the achievements within them are hierarchically organized, it is difficult for individuals to be content with intrinsic satisfactions alone. (p. 432)

Given the Editor’s internal-external-organizational approach to ‘Teaching Well and Liking It,’ I believe that three primary audiences would benefit from this book. First, new academic administrators will find the applications of motivation theory to practice to be useful starting points in their work with faculty. Experienced academic administrators are likely to find these applications to be a useful refresher in identifying new and different strategies. Given the increasing accountability for faculty performance and implementation of post-tenure review programs, applications of motivation theory to practice will continue to be valuable.

Second, graduate faculty will benefit from using this book as an instructional resource in courses related to faculty and teaching. I have used ‘Teaching Well and Liking It’ as the primary text in my doctoral-level ‘College Teaching Problems and Issues’ course for the past several years. The students in my course each year are, or are preparing to be, college and university faculty in a variety of academic disciplines. The motivational theories as applied to college teaching in this book have interdisciplinary applicability. Faculty in English Departments and faculty in Colleges of Nursing can make meaning of the material presented in these chapters. Many students have aspirations for positions of increasing academic leadership responsibility, and the illustrative cases and scenarios in many of the chapters are valuable teaching tools to apply the theories that are presented. I also require students in my ‘College Teaching Problems and Issues’ course to complete a small original research project on some instructional issue of their choice, and this book provides students with a multitude of research ideas.

Furthermore, the theories of motivation and their applications to faculty teaching serve as excellent material for qualifying comprehensive examination questions and case studies. The chapters are written in an accessible yet scholarly tone that piques the reader’s curiosity to learn more about each topic. This book has generated three doctoral dissertations in the time I’ve taught it; one investigating Physical Education faculty use of technology in teaching, one investigating Early Childhood Education faculty perceptions of self-efficacy, and one international, interdisciplinary study investigating use of student evaluation data.

I hope there will be a second edition of this book at some point. If so, some revision suggestions can be identified to ensure that this book continues to be a useful resource for a variety of audiences. In recognition of the increasing use of adjuncts and part-time faculty in higher education (Pannapacker, 2000), a chapter on the special implications for motivation of these faculty would be a welcome addition. With the increasing roles being played by community colleges, virtual universities and proprietary institutions in higher and postsecondary education, some chapters that discuss institutional type influences and the implications for faculty motivation at teaching-oriented and research-oriented institutions is also recommended. The authors whose chapters focus on on-campus teaching issues infer that all teaching occurs in the classroom. However, the pervasive implementation of undergraduate research programs, service-learning projects, and learning communities in colleges and universities today necessitates the inclusion of a chapter on faculty motivation for co-curricular teaching and learning.

As mentioned earlier in this review, the chapter on technology has become somewhat dated since being published in 1997. Given the short lifespan of technology itself (laptops become obsolete 9 months after introduction), including a technology-related chapter in a long shelf life publication requires careful attention to issues of scope and generalizability. The inclusion of technology usage items in recent national data collection efforts on faculty such as the 1999 National Survey of Postsecondary Faculty will yield important data to gain insights into the future of faculty motivation for teaching. Finally, the continuing emphasis on access to higher and postsecondary education for students who have been historically underrepresented carries with it the distinct implications of developmental education coursework and faculty motivation to teach. The next edition of ‘Teaching Well and Liking It’ will be strengthened by attention to these important topics.

In summary, this book makes important contributions to the scholarship on faculty motivation for teaching and continues to be as relevant today as when it was published in 1997.

References

Blackburn, R., & Lawrence, J. (1995). Faculty at work: Motivation, expectation, satisfaction. Baltimore, MD: Johns Hopkins University Press.

Chronicle of Higher Education. (2004). Survey of public opinion on higher education. Available online at http://chronicle.com/stats/higheredpoll/2004/higheredpoll.htm

Pannapacker, W. (2000, December 1). The adjunct rip-off: 10 reasons why the overuse of adjuncts hurts students. The Chronicle of Higher Education. Available online at http://chronicle.com/jobs/2000/10/2000120104c.htm

Weick, K. (1976). Educational organizations as loosely coupled systems. Administrative Science Quarterly, 21, 1-19.

About the Reviewer

Jim Vander Putten is an Associate Professor of Higher Education in the Department of Educational Leadership and Chair of the Institutional Review Board at the University of Arkansas-Little Rock. He coordinates the Faculty Development concentration in the doctoral program in Higher Education, and his research interests include faculty from working-class backgrounds, faculty and staff perceptions of the higher education work environment, and the organizational culture and climate for the responsible conduct of human participants research.

 

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