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Johnson, W. B., & Mullen, C. A. (2007). Write to the Top! How to Become a Prolific Academic. Reviewed by Janet Tareilo, Stephen F. Austin State University

Johnson, W. B., & Mullen, C. A. (2007). Write to the Top! How to Become a Prolific Academic. NY: Palgrave MacMillan

Pp. xvi + 200         ISBN 1-4309-7743-7

Reviewed by Janet Tareilo
Stephen F. Austin State University

October 22, 2008

Through the eyes and experiences of two established academics and authors, Brad Johnson and Carol Mullen, Write to the Top focuses on the professional world of the professorship and their need to become a prolific writer. Johnson and Mullen provide sound advice, doable strategies, and valuable secrets with the intent to improve scholarly writing for the newly positioned professor as well as those seeking tenure. They create a “can do” plan for completing writing projects all the while giving words of encouragement for professors as they begin with the initial stages of writing to publishing a finished product. Clearly, the reader will be able to sense the authors’ personal experiences with writing as each chapter unfolds with the many aspects of becoming a prolific writer. Write to the Top serves as a reference guide for the world of academe with Johnson and Mullen acting as mentors through the rough and rewarding moments associated with the university requirements for scholarship.

Throughout the eleven chapters of the book lie 65 tried and true secrets that the authors offer as small gifts of advice to anyone seeking to improve their writing abilities and their hopes for tenure regardless of the number of years of service to higher education. These well-organized sections of information begin with an introduction into the world of writing and lead the reader through decision-making points, implementation assistance, and follow through steps. New academics venturing into the world of scholarship will feel as if Johnson and Mullen are holding their hands as they become successful writers on their way to achieving tenure.

If becoming a prolific writer is the journey new professors must take, then Mullen and Johnson are the ones to lead the way. Through Write to the Top, these authors provide a wealth of information about the life in higher education that faces many professors and the one that will surely face the newly positioned academic. “Becoming a prolific writer is no easy task. It demands long hours, unflinching dedication, and the capacity to delay gratification while keeping eyes locked on a goal” (p. xvi). With this in mind, Johnson and Mullen present suggestions that are both experienced-based and worthwhile in a language that is clear and easy to follow. As each chapter presents its secrets for helping professors become prolific writers, the life and career expectations for professors in the world of academia begin to unfold.

When starting any new adventure, the beginning involves careful thought, a well-organized plan, and a willing spirit. Whether planning a vacation or entering the field of higher education as a professor, certain issues arise that require particular attention. The first step is not always the hardest to make. For example, entering the world of academia demands new professors devote time and energy to scholarship, teaching, and service if gaining tenure is their ultimate goal. There exists a clear expectation for the writing and publishing of papers regarding research issues or expanding an existing knowledge base. Accepting this factor as a required element for the professorship is the easy part of the new journey. How to accomplish this feat involves more than merely accepting the responsibility to write. It requires those in academe, regardless of their years as a professor, to become prolific writers.

Understanding the Life in Academe

While each chapter of Write to the Top offers an overview of personal practices and beliefs that govern the world of academic writing, Mullen and Johnson capture the reader’s interest early in the book with their frank and direct discussion of the reality of what new professors actually face. Their suggestions provide a spring board for new academics as they jump into the professorate and its writing demands. By recommending suggestions for time management, offering continuous words of encouragement, and setting examples of ways to foster collegiality, Johnson and Mullen lead those just beginning a life in academe to a better understanding of what will be required of them. Most of all the authors set in motion the thought processes that need to become second nature to prolific writers.

When building any foundation, the focus for laying the groundwork should be of the utmost importance. For the development of prolific writers, the groundwork logically begins with thoughts of writing. Mullen and Johnson start by simply telling the reader that the life of a college professor includes becoming a writer, a prolific one at that, if one wants a successful life in academe (p. 1). By deciding to take on the life of a professor, a very deliberate choice is made, in that, writing happens every day, writing takes precedence over extended lunch breaks, and writing give one permission to say “no”. Basically, Johnson and Mullen open a door of thought to newly positioned professors as they turn “thinking about their writing” into “acting upon their writing.”

The Habit of Writing

For many new professors, the most difficult first step lies in making the decision to actually begin the act of writing. This becomes somewhat easier as they establish a habit of writing. In Write to the Top, Johnson and Mullen ask professors to answer simple questions regarding their quest to become prolific writers, their passion for writing, and their commitment to writing. By truthfully answering these questions, professors develop personalized writing habits early in their careers.

Mullen and Johnson lay down a gauntlet-like challenge for making writing a part of everything a professor is and does (p. 5). From undisciplined trains of thought come systemic procedures for completing writing projects. The authors accomplish this by encouraging young academics to guard and protect their time, by maintaining the importance of creating a schedule for writing, and by insisting young writers take advantage of their “writing flow” and to stay engaged in the writing process as long as they can (p. 40).

Because “writing can be exceptionally hard work” (p. 6), Johnson and Mullen present valid strategies for consideration that will assist new professors in assuming writing responsibilities and accepting the other duties associated with the position such as teaching and service. The authors contend managing the day with a “to do list” only fosters organizational tendencies and actually provides established times for writing (p. 43). Additionally, Mullen and Johnson use the idea of “marrying” research endeavors and teaching in order to connect two expectations of the position that will work in conjunction with gaining tenure (pp. 31 -32).

As much as Johnson and Mullen are committed to developing prolific writers through providing informative suggestions and ideas, they are equally steadfast in their responsibility to address the possible pitfalls that arise when the development of sound writing habits is not taken seriously. For many new professors, finding avenues for service and coming to terms with teaching assignments overshadow their attempts to initiate and begin any scholarly endeavor. While the authors encourage the development of collegial relationships, they also suggest new academics learn how to “separate demands that are reasonable from those that are not” (p. 26). They also warn that taking on or volunteering for too many department duties may actually result in “self-sabotage” (p. 38).

More importantly, Johnson and Mullen urge academics to make writing a joy and not a drudgery that would cause any avoidance or distraction to the writing task at hand. Evolving prolific writers should expect occasional bouts with delays and even possibly writer’s block. When facing this dilemma, prolific writers do not linger in returning to the writing assignment. They realize this only result in further delays. The authors encourage blocked writers to accept this aspect of writing as something that happens to all writers and move on as soon as possible.

The joy of writing also comes from the choice of co-authors. Johnson and Mullen promote the idea of sharing the writing experience with fellow professors who share similar research agendas, writing styles, and expectations that will strengthen writing productivity. The authors strongly encourage professors to “foster a supportive writing network” that includes colleagues, mentors, and support faculty from other disciplines (pp. 80 – 81). With the ideas of finding “mutually beneficial” writing partners (p. 81), Johnson and Mullen induce aspiring prolific writers to learn when to leave a writing project if necessary and not be concerned when a joint writing venture turns into an independent writing endeavor.

As much as the authors are concerned about the professional development of prolific writers, they equally provide suggestions for maintaining personal health during the writing process. Encouraging new professors to develop a writing plan that leads to published works and continuous productivity involves time, dedication, commitment, and stamina. This continuum design limits the effectiveness of the writer if he is tired or unnourished. Avoiding personal health needs such as sleep and food actually leads to the “impairment of one’s performance” (p. 53). Mullen and Johnson know first hand that the completion of any writing endeavor involves both a healthy physical and mental awareness of the art of writing that in turn leads to a positive and productive habit of writing. Write to the Top provides many steps to assist newly positioned professors in developing this habit while continually encouraging new academics in how to form a positive attitude for writing.

The Attitude of Writing

Chapter 4, “Developing the Attitudes and Perspectives of a Prolific Writer”, contains some of the most important concepts for developing a positive attitude for writing that it could actually stand alone. Developing productive writing strategies and habits are only small steps in becoming a productive and professional writer. Whether writing a comic strip for a newspaper or law briefs for a journal, maintaining schedules, knowing deadlines, and completing the project revolve around an industrious habit of writing. However, Johnson and Mullen expect authors to ingrain these habits early on in their careers and once established, develop a positive outlook for writing. In chapter 4, they bring the new professoriate into a part of the writing world that involves patience, persistence, and rejection. These experiences are individual in nature and will defeat some and strengthen others.

The development of an attitude for writing encompasses more than looking forward to meeting a blank sheet of paper or an empty computer screen. With pleasure and delight, writers should view these empty spaces as open possibility for words that will leap from their thoughts and inspire thinking and action. Mullen and Johnson, through the previous chapters, expect a writer’s attitude to extend beyond the actual excitement of writing. They want a writer to see the writing experience as a “privilege” (p. 59). And, with this privilege comes the opportunity for continued growth as a writer.

For professors seeking tenure, the act of writing and publishing works is not an option. Johnson and Mullen also point out that “professors are expected to be learned, invested in their students, unequivocally fair, and active contributors to their reservoir of knowledge through original writing and research” (p. 61). It is through successful writing and research endeavors that professors acquire the privilege of contributing to their profession. The authors also suggest a sense of privilege ensues when “productive scholars” receive positive feedback, recognition, awards, and gratification for completing successful writing projects (p. 61). However, the path to accomplish this sense of worth may not be easy or simply achieved.

On their way to accepting writing as a privilege, Mullen and Johnson suggest professors take heed to some of the barriers they may face. Saving a job or “surviving” may be the only reason a professor completes writing assignments (p. 62). If this is the case, they are only feeding a fear that may actually prevent them from establishing the joy of writing they should be seeking (p. 63). This feeling negates any positive emotions they have regarding the art of writing and needs to be avoided at all costs. Building “an intellectual curiosity, a need for achievement, and a joy at accomplishing feats” assists new professors in establishing a “writing to thrive” attitude that will lead to personal and professional successes (p. 63). Johnson and Mullen challenge newly hired professors to explore their feeling about writing and the place it holds in the context of their entire university careers (p. 64).

Another important point to this chapter addresses a mantle of formidability that new authors require as they learn about becoming prolific writers. This formidability, as suggested by Mullen and Johnson, comes from the development of patience, persistence, and tolerance when facing the possibility that submitted works could be rejected. The authors contend that patience will see a writer through monotony, missed deadlines, and unyielding editors (p. 64 – 65). When developing a positive attitude toward writing, new professors must accept rejection as a vehicle for sustainable growth (p. 67). In fact the authors refer to this as “dogged persistence” (p. 67). That is, willingness on the professor’s part to revise or modify a submitted piece of work until it is finally accepted. After developing a sense of patience and persistence, learning from rejection builds the acceptance and tolerance maturing writers seek.

Rejected pieces of work may prove to be diamonds in the rough for new scholars. After spending countless hours on a writing project only to have it rejected certainly ignites feelings of anxiety and despair. However, Johnson and Mullen remind the reader that developing a sense of tolerance toward rejection can actually lead to a positive and meaningful end result (p. 69). Through re-editing completed works, paying close attention to reviewer’s suggestions, allowing for time away from the writing project, and becoming mindful of the reasons for the initial rejection, the initially rejected writing endeavor turns an unwanted piece of coal into and diamond worth having. The authors also explain how overcoming the sting of the rejection becomes quite rewarding as writing careers begin to flourish and professors gain acceptance as prolific writers.

This chapter of Write to the Top connects the mechanics of writing needed by new professors to acquiring a heart for writing that will transform struggling writers into prolific writers. Mullen and Johnson encourage professors to bring a willing mindset for writing to every encounter between them and empty pages. This equally means that recognition as prolific writers is possible when their attitude of writing is based on productive habits, the essence of writing is well-established, and in the face of rejection, a prolific writer perseveres on toward scholarly success thus creating a strength of purpose and character that supports new professors in their writing endeavors.

Involving Others

As the reader continues to move through the many suggestions and secrets for becoming a prolific writer offered in Write to the Top, Johnson and Mullen take a moment to veer from what writers should do for themselves and discuss the importance of the contributions others make in helping academics become productive writers.

In addition to the advice presented for the preparation of becoming prolific writers, Mullen and Johnson offer sage wisdom regarding when and how to serve as a contributing author on a writing project. In earlier chapters, the authors’ many years of experience helps guide and lead new professors as they enter the world of academia and its requirements. Their advice includes remaining focused on writing endeavors, establishing productive work habits, and maintaining a positive outlook on writing. In an attempt to see prolific writing as a whole, the authors suggest that building collaborative relationships is vital for the development of a complete and successful author (p. 79).

Collaborative efforts in writing do much more than create a sense of collegiality. These efforts help to ensure department advancement, lead to professional growth, and create a “supportive writing network” (p. 80). Johnson and Mullen take the concept of collegiality to higher level of though by introducing a theme of duality. The authors address the duality of collaboration by including tools for networking and writing ventures as well as suggestions for knowing when to end a nonproductive collaborative effort. The dual modality then of collaborative writing as shown by Johnson and Mullen also means accepting a piece of work may be a “dead-end project” and needs to be left for the sake of personal and professional survival (p. 91).

Because of the importance placed on scholarship, a new professor actively seeks a variety of ways to publish their written works. In the beginning, this involves collaboration on writing projects. Yet Mullen and Johnson, with their concept of duality, also provide advice for “knowing when to cash out” (p. 91). On one hand, collaboration of productive writing projects encourages a “team player” concept. The other side of collaboration; however helps guide writers to accept the fact that in some instances withdrawing from a time-consuming, demanding writing task may prove to be the wisest choice; “…none of us can afford costly distractions for which the scholarly price is loss of precious time and energy” (p. 94). Johnson and Mullen believe that prolific writers will gain a wealth of wisdom by considering the duality of collaboration as a vehicle for continued success.

In their attempts to build prolific writers and instruct them in the ways to avoid writing pitfalls, Mullen and Johnson furnish new academics with warning signs and support by giving them permission to gracefully withdraw themselves from nonproductive writing ventures (p. 93). They add that “To become prolific, you must master the art of detecting writing project stinkers early on…dropping them like hot potatoes” (p. 93). The elements of invested time, scholarly potential, and the working relationship within the writing effort may cause more than a moment of self-reflection. Through the examination of these elements, the authors contend that leaving a writing project that causes stress, hoards time, and provides little enjoyment should not only be disregarded, but disregarded for both professional and personal reasons.

The creation of a network of writing colleagues presents no problem as many professors are encouraged to “join in” on a variety of writing and research possibilities. Because new academics continue to seek opportunities for scholarship, these efforts assist them in achieving this goal. Finding fellow professors who have similar writing habits, who provide a sense of mutual support, and who equally seek scholarly endeavors, leads to an increased rate of scholarly publications (p. 83). Mullen and Johnson add that “joining with the right coauthors…deepens our insight and broadens our knowledge base…” (p. 83). For determined professors, the key to productive collaboration is finding the right person or group that enhances the individual writing experience while at the same time increases the field of knowledge in particular areas of research. Johnson and Mullen advise new academics to carefully discern when to stay on a writing project and when to abandon the project for the sake of learning (p. 93).

Developing a System of Writing

The first five chapters of Write to the Top lay the groundwork for a newly placed professor who not only desires to become a prolific writer and successful scholar but one who also hopes to secure tenure. Chapter 6, “Practice Systematic Writing from Start to Finish”, and chapter 7, “Revise, Edit, and Revise Some More”, focus on elements of writing that move a professor from thinking writing is an art to thinking of writing as a craft. Mullen and Johnson quickly point out in previous chapters that putting words on paper, accepting a personal attitude toward writing and creating a daily habit of writing reflect the importance of writing as an art. However, developing the craft of writing entertains many other facets as the whole of the writing process unfolds in these two chapters. With this in mind, the authors assist the reader by adding a technical lens to help them improve their writing potential.

If the art of writing encompasses the emotional and attitudinal realm of writing, then the mechanics translates into the “how” of writing. Johnson and Mullen offer valid and systematic precepts for new academics by suggesting they create an organized, clean, and efficient work space. As with the other secrets offered in these chapters, the authors remind professors that “Organization in writing enhances productivity” (p. 96). Whether it’s the use of color coded folders, using their technological expertise, or making dual copies of every completed work, Mullen and Johnson urge new academics to explore and then establish the organizational system that works best for them. The key point to a successful structured management system that leads to scholarly productivity is not in the exploration of techniques; it is in the maintenance and dedication to the technique chosen.

In chapter 6, Johnson and Mullen provide a list of nine elements that sustain the concept of writing as a craft that should be undertaken with seriousness and commitment by any author. These nine steps follow an outlined path from the beginning by finding a proper title for the paper, to making notes of important concepts, and finally ending with a finished product ready for review and revisions (p. 101). By observing these steps, the framework for systematic writing leads professors in the development of a process that saves them valuable time and leads to an array of published works (p. 101).

Learning any craft can be a difficult and arduous process. There are times when simply giving up instead of learning new points for improvement is much simpler. In order to forego any thoughts about quitting or giving up on writing endeavors, Mullen and Johnson offer new professors “down to Earth” advice for developing the craft of writing. First, they suggest that finding the right title for a writing project gives it an identity (p. 105) when “people read your title, they will quickly form an impression of what you stand for and what issues you care about and want others too as well” (p. 106).

Second, working on one manuscript at a time, from “start to finish” develops a linear progression that calls for complete commitment to a project “before moving on to the next” (p. 106). This practice builds a character of determination in new professors and helps them establish a successful writing practice. Johnson and Mullen warn about down time that may results in this process and further suggest having other writing possibilities “waiting in the cue” (p. 108).

The third piece of advice given to new academics in their quest to develop their expertise in the craft of writing is two fold; consider manuscripts that have a multiplicity of purpose and chose ones that speak to the writer’s expertise or interest. Mullen and Johnson encourage new professors to actively seek and explore writing endeavors that “get the biggest bang for their buck” (p. 109). At the same time, they expect writers to find those subjects or topics of research that focus on scholarly interests and then become an expert in that field. The authors contend that “the more specific your area of expertise and the more productive you are within your specialty area, the more rapidly you will be identified as a rising star from the broader scholarly world” (p. 113).

Finally with all the shortcuts and suggestions given by the authors to assist new academics in their quest to become prolific writers, the authors render probably the most important aspect of writing; write for quality. As the authors lead the reader through each chapter and writing secret in the book, they are clearly committed to the development of successful prolific writers. However, the expectation for quality manuscripts and products does not go unmentioned, “a single published work in a top-tier outlet or a piece with profound impact on the field can make a bigger impact on your station in academe than 50 mediocre works in a low-level journal” (p. 120). Encouraging new authors to find a balance between quantity and quality remains a guiding focus for Johnson and Mullen (p. 122).

Chapter 7 returns the reader to their high school English class with reminders about the importance of making continuous and accurate grammatical revisions. The authors expect prolific writers to use correct syntax, style, and wording to create conscious and clear pieces of work. Simply because a paper or manuscript is finished does not mean the work of writing is done (p. 124). The words may be on the paper but the work is far from ready to publish. They suggest prolific writers review the piece several times, act as their own reviewer and illicit assistance from an additional reader to ensure the purpose and intent of the work are clear, the mechanics of the writing is aligned with submission requirements, and the piece is worthy of publication. Once submitted and the piece is edited, the necessary changes need to be made as soon as possible and the work resubmitted. Mullen and Johnson contend that “revising work-sometimes repeatedly- is one of the mainstay activities of the most prolific scholars” (p. 129). The practice of revision acts as an integral part of the craft of writing because it is the culmination of a good habit of writing as well as a positive attitude of writing.

Write to the Top provides new academics with a logical and possible plan for making writing a way of life and not merely a duty to scholarship. Accepting that, Johnson and Mullen include a chapter on the emotional side of writing that may prevent a professor from becoming a successful and productive prolific writer. Chapter 9, “Tackle Thoughts and Emotions that Block Productivity”, offers reasons as to why new academics may unknowingly interfere with their own productivity. For some reasons, the love of writing transforms itself into the idea that writing is really a demand (p. 146). In addition, irrational beliefs regarding individual emotional wellness invade the mind of the new writer and create a “self-defeating behavior” (p. 147).

The authors also warn against the syndrome of procrastination that translates into the thinking that “procrastination is laziness” (p. 148). With that caution comes the point that “procrastination has the same quality as quicksand in the life of a scholar” (p. 149). Mullen and Johnson urge professors to not take a day off from writing that may inadvertently lead to weeks away from their writing (p. 149). When established early, reward and recognition for completing writing projects help young prolific writers avoid the pitfalls of procrastination.

Johnson and Mullen do not want to leave the new professor with just valuable information regarding the principles of writing or the establishment of productive writing habits without explaining a little about the world of publishers and publishing. The authors point out that the world of writing is definitely one thing and the world of publishing quite another (p. 160); “consideration of craft and audience are paramount in the publishing world, and these are learned skills” (p. 160). With that said, Mullen and Johnson want new academics to learn that (a) seeking the advice and counsel of peer reviewers ensures success, (b) becoming an objective reviewer requires trust and a lack of ego, (c) creating a network of accomplished mentors adds to the publication life of an aspiring academic, (d) carefully preparing published-ready manuscripts results in a quick turn around for submissions, and (e) communicating clearly and precisely with editors builds connective junctions that will continue through a lifetime in academe (pp.159 – 174).

Concluding Thoughts

Those new to the world of the professoriate face the responsibility of scholarly writing with a myriad of feelings and fears. Brad Johnson and Carol Mullen have, in Writing to the Top, offer a wealth of well-founded secrets that will lead a newly hired professor through the personal and professional development of writing skills that ensure scholarly success. They explore writing as an art and a craft that requires reflective thought and action to complete any and all writing endeavors. The joy of writing is at the forefront of the book as Mullen and Johnson take several opportunities to ensure that the pleasure of writing is evident throughout the writing process as well as in the development of the habits and attitudes associated with the art of writing. Reading Write to the Top will not singularly make anyone a better writer or ensure tenure for hopeful professors. What the book will do is make writing a thoughtful and meaningful endeavor to be practiced over and over again until a successful and prolific writer emerges.

Through more than 200 pages and 65 writing secrets, Johnson and Mullen not only provide sound and sage advice, they look into the mind and heart of newly hired professors. They hold their hands, they support them with encouraging words, and with a “We’ve been there” frame of reference they share their passion for writing. The voices of the authors and their use of common understandable language lead readers toward a successful path to becoming a prolific writer.

On a personal note, two years ago, I left the busy world of the school principalship and entered into the field of higher education as an assistant professor at a major university in Texas. I knew about the responsibility of scholarly writing, teaching, and service in order to attain tenure. However, it took some time to accustom myself to a daily schedule that did not begin at 5:30am and end twelve hours later. No outside pressures came from parents and no worries about state mandated testing presented themselves. The office hours required by the university were only a fraction of the hours I put in for 26 years as a public educator. That is not to say that pressures did not exist.

All at once, colleagues encouraged me to write with them or add a piece to a chapter. Feelings of inadequacy filled my thinking because of the level of works the department had previously published. I wondered if my writing could stand with theirs as scholarly and beneficial endeavors to the field of educational administration. Procrastination entered into my world as I tried to became accustomed to balancing the teaching requirements with the need to publish. Having Write to the Top in the beginning of my professorship would have made the learning journey toward becoming a prolific writer much easier.

Johnson and Mullen provided point-by-point advice, suggestions, and instructions for anyone seeking accomplishment and recognition as prolific writers. While usually positive with their recommendations, the authors do not always paint a perfect picture of the world of writing. I found these points to be just as important to someone thinking that writing is a simple and mechanical act. They presented two sides to the world of writing, good and bad, to allow an aspiring writer to become both personally and professionally successful.

This book will continue to be a source of information that I will use to create and sustain me as I improve and grow as a prolific writer. Their passion for writing and their purposeful intent to assist other academics is the essential core of the book.

About the Reviewer

Janet Tareilo
Stephen F. Austin Sate University
Department of Secondary Education & Educational Leadership
EdD, Sam Houston State University, 2004, Educational Leadership

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